Little Sister is an online shop that sells graphic t-shirts to teenage girls (ages 13-18). The “Little Sister” girl is multidimensional, who is confident, healthy individual. Whether she’s a punk rocker, tomboy, or beach girl, she’s proud to be herself. For the brand identity, I used colors and fonts that would convey a friendly boldness, but still playful for the demographic of the customer. The custom branding project include digital and print assets for a website that eventually be established using Shopify (client is setting up site).