Jill Alberts Jewelry is a Chicago-based boutique that sells handcrafted, designer jewelry created by Jill Alberts herself as well as others. When Jill approached me about the project, she wanted a brand identity that would reflect her refined and polished aesthetic (similar to the in-store experience). Brand descriptors include: unique, luxurious, top-notch, one-of-a-kind, and timeless. The branding of both digital and print assets were carefully crafted with those descriptors in mind.
For the website, Jill needed a complete overhaul. Her previous site was several years out-of-date and seemed largely inactive. This project included setting up an e-commerce site using Woocommerce. This transition allowed Jill to have more flexibility with the products and features.