Fig & Thyme is a plant-based food blog focused on highlighting the fun, beauty in eating healthy. Danielle showcases her delicious recipes with beautiful photographs of the food and the process. For her brand design, I focused on creating an identity that would highlight the values of her recipes: natural, wholesome, playful, and easy. The result is a brand identity that I would classify as a “new classic”. It is neutral, combines both traditional and modern elements, to give it a fun twist!
The blog design includes a truncated post view on the home page and archive pages as well as a recipe box feature. Recipes can be searched by type and ingredient, allowing readers to find their ideal recipe!