Fashion Matters Chicago
Fashion Matters Chicago aims to help women of all ages understand the history and significance behind fashion as a way of empowerment. With the target audience being broad in age, “timeless” descriptor was important to the brand and website design of the project. The logo includes classic, but fun features that play on city and urban architecture elements, which are iconic to Chicago. The mix of serif and sans-serif font contribute to the mix of both classic and modern. For the website, I completely overhauled the aesthetics for a unique, one-of-a-kind look that is easy to update and showcases Fashion Matters Chicago events!