Looking to start a fashion blog, Heather opted for the Iris Package to help her establish a beautiful and professional identity from the beginning.
For her logo, I customized Lavender Aster with a neutral, warm color palette to complement her Instagram photographs. Overall, she wanted to the site to be light, airy, but for the logo to have some weight to it through color and font selection.
Using the Iris Package, Tilley opted for the Elm theme to showcase her content. Along with the custom color, some font changes, and affiliate shop, Heather has transformed this theme to be unique to her brand, but more importantly, it does an excellent job of highlighting her content. Installation and email integration were part of the package!