Best Friends for Frosting is a lifestyle blog, focused on wholesome, joyful living. Melissa embarked on a rebrand as she was transitioning her content from a lifestyle website to personal brand. Melissa writes about a variety of topics include food, style, decor, and motherhood – all under the premise of celebrating life’s little everyday joys.
For her brand design, I focused on creating an identity that would highlight her content and showcase the breadth of her posts. An airy, light color scheme complements Melissa’s photography – a focus of her content.Fig & Thyme is a plant-based food blog focused on highlighting the fun, beauty in eating healthy. Danielle showcases her delicious recipes with beautiful photographs of the food and the process. For her brand design, I focused on creating an identity that would highlight the values of her recipes: natural, wholesome, playful, and easy. The result is a brand identity that I would classify as a “new classic”. It is neutral, combines both traditional and modern elements, to give it a fun twist!
The blog design includes a featured post section, truncated home page view, specialized category view, several different custom post types (affiliate shop and press), and integrating email sign-ups and affiliate opportunities throughout to give it a seamless look and feel.