Lauren wanted to update her blog design to increase monetization opportunities, showcase her photographs, and highlight her outfits. Using the Rose package, Lauren exchanged a premade logo option (she already had a logo she liked) for an additional premium customization – affiliate shop. She also used a custom slider option within her blog posts.
Using the Betula Theme, I customized the link color to complement her logo. During the install process, I ran an image optimizer to help her speed up her website, as well as provide her with blog content organization strategy to help her with SEO and reach new audiences.
This package also included integrating her Mailchimp RSS campaign and setting up sign-up forms throughout the site.