I went through a phase where I was reading one self-help book or business building book after another. Eventually, my reading habits slowed down. I needed some space from always thinking about self-improvement. Instead of reading, I binged watch Netflix. When the weather warmed up, I realized I needed something to get me out of the apartment.
Then, all of the sudden, it hit me. I love stories.
What do I like about watching television? The stories. What do I like about movies? The movies.So, I started with At The Edge of the Orchard, and I signed-up for
So, I started with At The Edge of the Orchard and signed-up for Book of the Month Club. Each weekend, I would sit by the pool, reading a new book. And I loved it. I have never felt more content with a hobby (and tan).
In the last two weeks, I had two customers who get a majority of their traffic from Pinterest. When I looked at their Google Analytics, they had a significant percentage of new visitors (70-80%), but few reoccurring visitors. These customers do a great job of getting new visitors to their sites, but they are still struggling to build a following of regular readers.
Why? For the past year, the trend in blogging is to write more intentional, SEO-friendly blog posts full of tips, tutorials, and content upgrades. Build that list! This strategy is great for growing your blog and reaching new readers, but similar to my struggle above with self-help books, we can’t read it every day. When I did a reader survey last year, someone responded that they always refer to my blog on a weekly basis, but the everyday tutorials and tips get exhausting. I couldn’t agree more.
Building a story is just as important as reaching new audiences. The story establishes brand loyalty and customer confidence. It adds a personal touch to a very branded world.
So, you’ve might have noticed around these spaces some small changes – tweaks to the layout and more personal content. For the fourth quarter, I’m playing with blogging. It’s not all tips and tutorials, but it’s going to be more intimate. After all, White Oak Creative is my personal brand.