The Mix by TaraK is a style blog that focus on sharing attainable and chic solutions for the everyday lives of working women. The Mix encourages women to add personality to their wardrobe, both at work and on the weekend, and has cultivated a community with the #WorkDoesntMeanBoring hashtag.
Tara wanted her brand and blog redesign to reflect more of her personal style and attitudes as well as incorporate certain features into the design of the site that would highlight the breadth of her content.
This project could best be summarizing by “mixing” qualities together like Tara mixes different trends and pieces for both work and casual outfits. From the fonts incorporated in the branding assets to the play on color in the note cards and business cards, contrasting elements came together in a seamless brand identity.
This project included the full branding suite – logo identity, business cards, notecards, blog post template, and media kit – and as well as the custom blog design and development.