Morgan wanted to move her blog to WordPress from Blogger, and it was in dire need of a complete branding overhaul to reflect the quality of her content. For her logo, I customized Lilac & Lavender. Her brand identity consists of three different core colors – pink, teal, and yellow. Pink is only used with the logo and its variations.
Using the Iris Package, Morgan opted for the Olea theme to showcase her content. The theme has a one-of-a-kind point of view with the add-ons she’s selected, including custom color, font change, and affiliate shop. The affiliate shop allows her to upload products and keep a polished presentation. Installation, transfer from Blogger, and integrating Mailchimp into the design were part of the package!