Dana wanted to move her blog to WordPress from Squarespace in order to optimize SEO features of the platform and overhaul her design. Using the Violet package, I modified the Jade theme with customizations to make the design more monetization friendly for her brand.
Using the Ash + Elm logo for a minimal identity, I kept the same brand values to the customizations. With a modified post footer, Lacey can integrate affiliate links and widgets selectively into the theme. One of my favorite features includes her affiliate shop, where readers can shop her favorite products or shop posts based on looks. This design also includes custom fonts and color.
The package included transferring her content from Squarespace to WordPress as well as setting up and integration email subscription opportunities on her website.