Emily wanted to give her blog a much needed overhaul to reflect the direction of her brand as well as highlight her content. Using the Violet package, I modified the Jade theme with customizations to make the design more monetization friendly for her brand.
For the logo, Emily selected Wonderful Wisteria – a feminine, soft identity with clean lines. She wanted to continue the black-gold theme of her previous design, so I soften up the colors to pair well with her photographs.
Emily’s customizations include a modified post footer to highlight affiliate links in the post, a custom affiliate shop with her favorite products. The theme colors and fonts were also customized to align with her overall brand.
This package also included integrating her Mailchimp RSS campaign and setting up sign-up forms throughout the site.