Fashion Matters Chicago

Fashion Matters Chicago Logo IdentityFashion Matters Chicago Print MaterialsFashion Matters Chicago R1 ConceptsFashion Matters Chicago Home Page


Fashion Matters Chicago


Fashion Matters Chicago aims to help women of all ages understand the history and significance behind fashion as a way of empowerment. With the target audience being broad in age, “timeless” descriptor was important to the brand and website design of the project. The logo includes classic, but fun features that play on city and urban architecture elements, which are iconic to Chicago. The mix of serif and sans-serif font contribute to the mix of both classic and modern. For the website, I completely overhauled the aestheticsĀ for a unique, one-of-a-kind look that is easy to update and showcases Fashion Matters Chicago events!


December 2015