Best Friends For Frosting

Best Friends for Frosting Blog Design by White Oak Creative Best Friends for Frosting Blog Design by White Oak Creative Best Friends for Frosting Blog Design by White Oak Creative Best Friends for Frosting Blog Design by White Oak Creative

Client

Melissa Johnson

Description

Best Friends for Frosting is a lifestyle blog, focused on wholesome, joyful living. Melissa embarked on a rebrand as she was transitioning her content from a lifestyle website to personal brand. Melissa writes about a variety of topics include food, style, decor, and motherhood – all under the premise of celebrating life’s little everyday joys.

For her brand design, I focused on creating an identity that would highlight her content and showcase the breadth of her posts. An airy, light color scheme complements Melissa’s photography – a focus of her content.Fig & Thyme is a plant-based food blog focused on highlighting the fun, beauty in eating healthy. Danielle showcases her delicious recipes with beautiful photographs of the food and the process. For her brand design, I focused on creating an identity that would highlight the values of her recipes: natural, wholesome, playful, and easy.  The result is a brand identity that I would classify as a “new classic”. It is neutral, combines both traditional and modern elements, to give it a fun twist!

The blog design includes a featured post section, truncated home page view, specialized category view, several different custom post types (affiliate shop and press), and integrating email sign-ups and affiliate opportunities throughout to give it a seamless look and feel.

 

Date Completed

June 2016

Website

bestfriendsforfrosting.com