In this diverse world, the color “nude” looks different to all of us; it might be the only color with that effect. Beauty and fashion brands are accommodating this diversity in various ways. In 2013, Christian Louboutin debuted a Nude Collection of flats and heels ranging from pale to deep.
Despite the differences in shade, when we think of “nude,” the same sort of sentiments come to our mind – comfort, openness, natural, wholesome, and honest. As a brand designer, these keywords are not always the primary focus of my clients. Yet, these values are something they try to embody, albeit indirectly.
Vulnerability in Branding
A nude moodboard conveys vulnerability and transparency as well. Social media has turned into representations of our best selves. Nude contradicts those values. As Brene Brown points out in Daring Greatly, “Courage starts with showing up and letting ourselves be seen.” Without vulnerability, we cannot let ourselves become the best versions.