Most bloggers frequently overlook the importance of consistent graphics, especially with product collages. They try to include design elements that fit with the products instead of with their site and brand. You want to make sure that all parts of your site connect – the permanent ones and the daily ones. Consistency is key to good design, and if you establish a clear type style for your graphics, then visitors will come to recognize your style wherever it may be on the Internet.
A type branding guide can keep you consistent! Fortunately, you don’t need Illustrator or Photoshop to create this guide. You can do it with Canva. Canva is a free design resource (that also uses Google Web Fonts). I’ve made the above graphic using it, so you can see what types of sophisticated graphics you can create.
Before you make your type board, gather examples of type aesthetically attract you. You will not copy these examples, but study them to understand the relationships between primary information and details as well as identify examples you like. I recommend that non-designers study type examples instead of “just picking something because.” Professional layouts are designed for a reason and involve proportion and space.
For most blog graphics, determine the following: heading, subheading, paragraph, and caption font styles. The heading font is typically the title of your graphic, and often only used once, i.e. summer fashion trends. Doesn’t something seem kind of off with the above graphic having two headings? Learning from examples! Subheads could be any number of things such as number or product names; paragraphs could also be product names, but it just depends on what you include in your product layouts. In this example, the paragraph text is used as a description. Finally, captions are for minuscule secondary information; numbers might be applicable for you.
With anything on your site, readability should not be sacrificed. Text must be legible – not too small, not too thin. If readers cannot see your content, they cannot engage in it.
Once you’ve done the research, start playing around with designing the guide (bottom half). Record the font name, weight, style, spacing and size for each paragraph style. This process ensures you work with exact brand standards. This guide not only saves you time but also gives your site a cohesive look and feel.