Blog post templates play just as integral a role in your site design as your photographs (for some blogs an even bigger role). Brand graphics extend to your newsletter and social media presence. They need to work on your site as well as be able to stand alone on various platforms.
Everybody is making blog post templates, but not everyone is creating them well. You can spend a lot of time creating graphics but not see the results you are expecting. I’m sharing a few of my do’s and dont’s for blog post graphics; I recommend these to my clients, and I also review this little checklist when I’m creating my graphics!
Do Include Your Website Name or Logo Variation on the Template | Don’t Include Your Main Logo on The Template
Adding a logo variation or your typed domain name to a template helps readers identify who the source of the content, especially on Pinterest. Unfortunately, blog post templates look more and more similar these days. Including your name allows for readers to easily associate your name with your graphic, especially if they see it on social media.
Including your logo on every single template or photograph is overkill. It takes away from the effectiveness of your primary logo. Plus, do you want your logo repeated everywhere on your site? I don’t think so!
For this reason, I always give my clients various logos (5), and they can incorporate the variation in the template. Personally, my preference is just to type my domain name into the template!
Do Include Your Brand Colors + Fonts | Don’t Adjust Your Brand Fonts Depending on the Content of the Graphic
Potential readers respond to color, and it is imperative you use consistent colors and fonts throughout your design. The content of the template (images, products) will differ from template to template, so to keep the template on-brand, use the same fonts and colors as your overall design.
Nothing stands out like a sore thumb when graphics change fonts from post-to-post. Unless you are doing a major rebrand and in the process of changing fonts, you should use the same fonts and colors that your designer identified, not what aligns with your content. If you blog intentionally, then the content of the templates should align with your colors and fonts. By integrating the same colors/fonts, you dramatically improve the consistency of your brand!
Do Add Plenty of White Space to Your Graphics | Don’t Jam In Products Due to Template Restrictions
White space is just as impactful as the content itself. In fact, the content of your template is only as effective as how you use white space. If things seem cluttered, take one thing out. Most of the time, I’ve found that clients try to include too much.
Elongate your template if you can’t get everything to fit! Use grids to help you space out products. Fewer is sometimes better!
Do Emphasize Keywords | Don’t Break Phrases at Awkward Points
I’m surprised at how many designers I see break this rule. To me, it’s clearly about readability and communication. You should split phrases in your templates at relevant areas.
Let’s look at this example: Seven Ways To Achieve Healthy Skin in 2017
- You want to keep the following together: “seven ways,” “to achieve” and “healthy skin.” You might think that breaking “Achieve Healthy Skin” makes sense, but you are splitting up the verb – “to achieve.”
- The key phrase is “Healthy Skin.” If your template has different font sizes, “Healthy Skin” should be the biggest and most eye-catching graphic.
These few small changes can have an enormous impact on your brand graphics! Make a few changes, and test them out on Pinterest to see how they do!
What are your do’s and dont’s for blog post templates?