Best Google Web Font Pairings

Best Google Web Font Pairings - Free Resources

Google Web Fonts are great for premade themes and DIY web projects. They are easy to install and give you a lot of options. When I design websites, I often use no more than two fonts – for consistency and cohesiveness throughout the site and to keep page loading times at a minimum. I stay away from using Google Web Fonts for custom branding projects, because I am a big proponent in customization of all elements of a project, including the fonts. 

Pairing fonts is a great way to provide a visual hierarchy to your content – clearly delineating primary and secondary information. At a very basic level, you can create a font branding board for your headings, subheadings, paragraph, and smaller accent text like in the mockup above. A mockup branding board will keep you consistent when you are designing and developing blog content such as collages. If you find a pairing that you enjoy, when it comes time to designing your blog, you can provide your designer with these fonts! Best Google Web Font Pairings

  • Meet Lindsay Humes

    Hi! I’m the designer and owner behind White Oak Creative. I partner with creative entrepreneurs, lifestyle publishers and content creators to design the best brand identity to grow their audience and brand. My blog is full of resources on Branding, WordPress, SEO, and more!

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    7 thoughts on “Best Google Web Font Pairings

    1. Pingback: Typography: Creating Your Branding Guide | White Oak Creative

    2. lindsey

      Only question is when you do custom projects and customize the fonts with ones that aren’t free – do you have your clients pay for those fonts or do you?

      Reply
      1. Lindsay | White Oak Creative Post author

        Great question, Lindsey! For custom projects, if I need to purchase a font for a client, I typically purchase it myself. If the client wants that font than he/she is responsible for purchasing it. This way I’m able to keep what I charge the client as listed. I have so many premium fonts that I haven’t run into an issue.

        Reply

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